About Sparks
Who We Are
SPARKS, a joint venture born from a partnership between Fawasel and Europa-Park, united by a shared vision: to
Contribute to the future of the entertainment sector in Saudi Arabia.
SPARKS capitalizes on its founding partners 50+ years of experience to deliver an unmatched portfolio of services designed specifically for the Saudi leisure sector.
What We Do
Amusement Rides
Mack-Rides, with over 235 years of history is today one of the market leaders for the development and construction of amusement park attractions. New and innovative rides that delight people are constantly being developed. Every day, more than one million people all over the world sit in a ride developed and built by Mack-Rides in Waldkirch. Mack-Rides' Voltron Nevera awarded "Best New Roller Coaster Worldwide"
- More than 180 rides are currently in operation
- Attractions in over 30 countries
- Developed and built more than 300 rides
Sparks is a trusted agent representing Mack-Rides' interests in Saudi Arabia.
Human Capital Training & Development
Focuses on professional training and development, offering programs on safety protocols, customer service, technical skills, and specialized roles. Continuous workshops and refresher courses keep staff updated on industry standards, ensuring high-quality service and a safe, enjoyable guest experience.
- More than 400 trainings conducted
- More than 7000 professionals trained
Training offered in all relevant fields of operations, as well as,
- Tailor-made Programs
- Train the Trainer
- On-site training & Internship.
- Work & Learn Programs
Offered training and development courses to senior managers at the largest entertainment service providers in Saudi Arabia.
Shows & Events
A proprietary set of skills and experience envision, development, draft, design, compose, visualize, produce, direct, perform and manage. This culminates in fantastic shows on stages small and large, in front of the most diverse audiences across the globe.
- Special Effects
- Sound and lighting technology
- Stage design
- Costume design
- Ice Show
- Musical Show
- Mystery
- Globe Show
- Dinner Show
The range of services comprises creation (story, costume design, directing, choreography), production (tailoring, stage design, sound/light/event technology, special effects) as well as organization and logistics. Including performances at locations and times of your choice.
Park Design & Development
Excels in innovative design and advancement, featuring themed areas. Continually upgrade attractions with cutting-edge technology and immersive experiences. Collaborations with leading designers
and engineers, ensuring the park stays at the forefront of theme park innovation and providing guests with engaging experiences.
- Developed and built more than 300 rides
- Europa-Park has been honored with the prestigious Golden Ticket Award for "Best Amusement Park Worldwide" for nine consecutive years, from 2014 through 2022.
Sparks draws from Europa-Park’s extensive experience to offer superior services to design, support, and develop themed parks in Saudi Arabia.
Themed Hospitality & F&B
Offering themed hospitality with hotels, restaurants, and accommodations that reflect different cultures. Guests can enjoy immersive experiences with authentic decor, cuisine, and entertainment that enhance the overall park visit. This themed hospitality ensures a unique and memorable stay for every visitor.
- 6 themed hotels
- Between 50-60 restaurants, bars & cafes
Contact Us
Let’s Spark Something Together
Are you looking to collaborate with SPARKS? Whether you’re launching a park, curating a show, or developing talent, we’re here to power your vision.
Tell us more. We’ll take it from here.
